◀ Back

Marketing Manager for SEA and AU/NZ

  • Location: Singapore, Singapore
  • Type: Permanent
  • Closing date: 29 Apr 2021

Role & Key Responsibilities

Job Title: Regional Marketing Manager - SEA, AU & NZ
Location: Singapore

We want to create a legacy.  

We’re AB Vista, an animal nutrition technology company offering pioneering products and technical services to the global animal feed industry.  We’re part of the AB Agri community of leading animal nutrition products and services businesses.  Join us and support our work with customers around the globe to produce sustainable food for a growing population.  

The Regional Marketing Manager will serve as the primary liaison to AB Vista global and regional team, customers and distributors in SEA/AU-NZ region.  They will also support the Business Managers in SEA and AU/NZ in achieving the regional business goals. They will work closely with the Business Managers and other related functions to set the strategy for customers and markets to meet regional goals.  This position will be based in Singapore.

You’ll be responsible for: 
Liaise with HQ for global program & initiatives and incorporate & adapt to the regions.
Working with the commercial, technical and technical service to develop the Marketing plan for the defined region.
Manage Market Vision, conduct market studies and analysis to generate actionable insights for the region and business expansion.
Product marketing including product launches and product life cycle.
Responsible for the development of the communication strategy and plan to ensure consistency with the overall marketing strategy and sales priorities for the region.
Responsible for the marketing budget and proper tracking & measurement of all implemented marketing programs and initiatives. 
Act as the brand governance to ensure all marketing initiatives, messaging and brand position are relevant and within corporate guidelines. Manage the localization and translation of all communications and marketing materials.
Lead marketing and branding program with distributors.

What we’re looking for: 

Degree in marketing, communications or related field, experience in animal nutrition is a plus
Good inter-personal skills to deal with all level of internal and external staff
Sound knowledge of marketing concepts & principles, internal & external communications and their appropriate use. Proven track record in implementing marketing programs within ASPAC, from concept through execution to good outcome.
Strong analytical and problem-solving skills. Demonstrate excellent negotiation skills. Able to facilitate cross-functional collaboration.
Mature and possess high level of independence and intrinsic motivation. Chinese language skills are desired.

Good for people, Good for business

We are a growing, innovative business and we value diversity and different ways of thinking to keep moving us forward.  AB Agri is an equal opportunity employer, assuring equal treatment to all.  We know that an inclusive environment makes us more accessible and ensures we attract, engage, promote and retain exceptional people.  

We are united by our family values that represent who we are, how we work together and how we help our customers.

Pioneering – Curious, spirited and bold. We lead, the right way.
Excellence – We seek excellence in all that we do.
Growth – We create ways for our people and customers to thrive.

We are part of Associated British Foods (ABF), a diversified international food, ingredients and retail group. 

Making your application

Ready to apply? Great! Simply register your details and upload your CV via our careers website – it usually takes just a few minutes.  Please do not delay making your application. In the event of a high candidate response to this vacancy we may close the application period before the date shown and without notice.

So that we can support you to perform at your best, please let us know of any adjustments that may be required throughout the recruitment process by emailing

As part of your application we ask you to answer some equal opportunities questions that help us to monitor how inclusive our recruitment process is and identify areas we can improve in. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions with no impact on your application.

AB Agri group politely requests no contact from recruitment agencies or media sales. We have a PSL and do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

Skills & Experience

About The Company

AB Vista is an animal nutrition technology business offering pioneering products and technical services to the global animal feed industry. Headquartered in the UK, the company employs 190 people across a worldwide network of offices and laboratories. AB Vista is part of AB Agri, an animal nutrition and agricultural services business, part of Associated British Foods plc. For more information please go to

Apply Now
We use cookies to ensure that we give you the best experience on our website. By closing this message, you consent to our cookies on this device in accordance with our cookie policy unless you have disabled them.