AB Vista expands North American ruminant team with new appointment

We have recently expanded our team in North America as part of our strategy to strengthen our position in the ruminant market.

Bruce Hageman has joined AB Vista as Ruminant Business Manager, with more than 30 years of experience in sales, marketing and management for leading animal nutrition companies.

Dieter Suida, AB Vista's Americas Director, says the ruminant sector is an important focus area for us and the new appointment will help boost our growth in this key market.

“With his strong background in the animal nutrition industry, Mr Hageman will play an integral role in overseeing the advancement of our ruminant portfolio, providing our North American customers with valuable support.”

Mr Hageman completed a Bachelor of Science Degree in Animal Science with a focus in Ruminant Nutrition at Missouri State University.

His corporate background includes roles as Vice President of Marketing at international physical commodities trading firm Phibro, and as Vice President of Member Services at US national milk marketing cooperative Dairy Farmers of America.