AB Vista appoints Global Marketing Director in new role as part of business growth strategy

Published Wednesday, 11th October 2023

AB Vista has appointed Raquel Rodrigues in a new Global Marketing Director position as it seeks to maximise international growth opportunities.

A marketing professional with more than 25 years’ experience, Rodrigues has served in several large multi-nationals mainly dedicated to the mono-gastric segment, and more recently in ruminants, pet and aquaculture.

She also has extensive knowledge of developing a sustainable approach to agri business, setting strategic direction and integrating complex functions.

In her new position as part of AB Vista’s management team, Rodrigues will be responsible for leading the international marketing function, supporting international business expansion and further developing the business’ customer-centric approach.

Rodrigues, who will be moving to Europe from Brazil, said: “I am delighted to be taking up this position at such an exciting time in the company’s development, as we look to expand our feed intelligence offering to existing customers and reach new customers around the world.”

AB Vista’s Managing Director, Juan Ignacio Fernandez, said: “Raquel’s expertise and ideas will be hugely beneficial to our business, and we are looking forward to her being part of our team.”

He added: “Appointing a Global Marketing Director is core to our strategy of being a world leader in feed additives. We are expanding our products and services to help combat the increasing challenges of rising feed costs and the impact of animal diseases, through helping customers to improve the nutritional value of diets and the gut health of animals.

“We are committed to further driving sustainability and responsibility in the industry and this appointment will help accelerate our impact and global market share.”

For more information, contact AB Vista on +44(0)1672 517 650 or info@abvista.com.

Laptop mock abv calculator

Online Feed Fibre Calculator

Calculate the percentage of dietary fibre in your feed

Our calculator is designed for nutritionists and uses averages of global raw materials to calculate the dietary fibre content (plus other more in-depth fibre parameters) of finished animal feed. These parameters are available within AB Vista’s Dietary Fibre analysis service (part of our NIR service).

Click here to access

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