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A live lens on NIR: join us for real-time demonstrations at VIV Asia

Monday, March 4, 2019

 

Visitors to our booth at VIV Asia (13th – 15th March) will have the chance to ‘step inside the world of NIR’, with live demonstrations bringing the process to life – up close and in real time.
 
Taking place in Hall 103, Booth 1820, the activity will cover all aspects of the process – from preparation to analysis – showing how a better understanding of substrate levels in raw materials can improve application of feed additives, to extract maximum nutritional value from feed.
 
Our Regional Sales Director for South East Asia, Marylan Dela Mar Rivera explains that, in an increasingly challenging commercial environment, NIR is becoming ever-more central to nutrition strategies:
 
“As producers continue to fine tune their strategies, NIR is emerging as a key part of the toolkit. New developments have extended NIR application beyond traditional proximate analysis, to the measurement of parameters such as phytic-P levels – enabling companies to optimise feed additive application, through precision evaluation of such anti-nutritional factors.
 
“But as useful as the technology is, it is a complex science, and one requiring some understanding of machine calibrations, sample preparation and analysis parameters, in order to ensure robust, actionable results. We look forward to sharing the latest best practice tips on these at our booth.”
 
As Ms Dela Mar Rivera explains, we will also share valuable information on ‘the next part of the equation’, in terms of feed strategy:
 
“Once the substrate levels have been identified via NIR, producers’ next challenge is applying additives such as enzymes ‘smartly’, to deliver incremental performance improvements. We’ll be sharing the latest insights in this area at our booth, looking at ways in which the microbiome can be trained to degrade fibre – and presenting our new phytase research.”
 
Our latest phytase research supports the concept of ‘Maximum Matrix Nutrition’ – a feed strategy that serves to deliver maximum phytate breakdown whilst reducing viscosity and increasing fibre fermentability. The net result is improved nutrient utilisation and a significant improvement in amino acids, minerals and energy, meaning diets can be formulated with higher nutrient credits, delivering considerable feed cost savings.
 
We will host a seminar at 1pm on 13th March, exploring phosphorus and phytase use in broiler feeds, as well as looking at enzyme matrices in relation to digestibility. Event attendees are invited to join the seminar, located in Room 211 on the second floor of BITEC; this will be followed by a cocktail party at our booth, from 3.30pm to 5.30pm.
 
VIV Asia takes place from 13th – 15th March in Bangkok, Thailand. Our experts have produced a comprehensive guide to NIR, which can be downloaded at: https://bit.ly/2s3eyTK
 

More information:

DISCOVER HOW OUR FEED QUALITY SERVICE CAN HELP YOU ASSESS FEED QUALITY TO OPTIMISE ANIMAL PERFORMANCE
MORE INFORMATION ON MAXIMUM MATRIX NUTRITION


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